About


Mary Gassen, Owner SF Launch

Mary Gassen is an operations and finance expert with a passion for artisan food producers, restaurant owners, bakers, food-truckers, and all around “food people.” She helps her clients better understand their businesses so they can grow and become more profitable. She began her career as a professional trained chef, and has spent the last 20 years fusing her love of food with her analytical strengths to make financial and operational side of food businesses run a little smoother. She no stranger to operations large and small, having lead major restaurant brands, like Il Fornaio through openings and expansions, as well as owning and (profitably) managing her own small business, the Noe Valley Bakery.

Launch is Mary’s sweet spot, representing the very best of her love for learning and her natural sense for empowering others. She has huge passion for funky and unique food people, believing that they make our cities wonderful places to live. She understands the daily grind of being small business owner, and knows the value of quality consulting, delivering it without the sticker shock. She can usually be found hunting for new food finds, geeking out of efficiency systems, and cooking at home for friends (while drinking excellent wine!).